Trix Track’s Grand Opening 2015

SIMBA Toys Thailand Co, the official sales agent of Wonderworld wooden toys, has joined with Wonderworld Products, IRPC and Central Department Store to launch Trix Track toys in Thailand.

Trix Track toys are made of parawood and Polimaxx, a plastic material produced by IRPC.

Simba says this combination makes the toys durable, safe, and non-toxic.

The fun and challenging Trix Track has been designed to motivate children’s creativity and also promote brain development, the company claims.

It has won a good-design award from Japan and other awards at the international level.

After success in the European, North American and Japanese markets, the company is planning to extend Trix Track sales into the Asean Economic Community. Sales are expected to reach Bt20 million by the end of 2015.

“Trix Track is a world-class toy brand,” said Sarochinee Chamsub, general manager of Simba Toys Thailand. “Wonderworld Products has been exporting toys from Thailand under this brand for three years already.

“Trix Track products have been designed for children to learn and play creatively at the same time.

Credit: THE NATION June 13, 2015